Growth Partner for F&B Brands

Scale Your Restaurant.
Build Revenue Systems.

Not just ads. Complete ecosystem management for hospitality & F&B businesses across delivery, POS, social, and growth strategy.

7+
Years Experience
100+
Businesses Served
25+
Countries
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Muhammad Usama - Restaurant Growth Specialist
+40%
Avg. Revenue Growth
5.6x
Average ROAS
Who I Am

Full-Stack Growth Partner
For Hospitality Brands

Most agencies run ads and call it "growth." That's not growth. That's traffic.

Real growth happens when your paid ads connect to optimized delivery platforms, which feed into properly structured POS systems, creating a complete revenue ecosystem.

With 7+ years managing growth systems for restaurants, nightlife venues, takeaways, and hospitality brands across USA, UK, Canada, France, Thailand, Australia, UAE, and 25+ countries worldwide, I've learned that piecemeal solutions don't work.

You need someone who understands the complete picture: how Meta ads drive UberEats orders, how menu structure impacts delivery conversion, how POS data informs targeting strategy.

I'm not a media buyer. I'm a growth architect who builds revenue systems.

Ecosystem Thinking

Every platform connects. Ads → Delivery → POS → Social. I optimize the entire funnel, not just one piece.

Data-Driven Strategy

I analyze your POS data, delivery metrics, and ad performance to find revenue opportunities others miss.

Profit-First Optimization

Growth means nothing if margins collapse. I optimize for profitable revenue, not vanity metrics.

Global Expertise

I've worked across 25+ countries and understand regional platforms, consumer behavior, and market dynamics.

0
Years Experience
0
Clients Served
0
Markets
0
Systems Optimized
What I Do

Complete Revenue
Ecosystem Management

Not just ads. Not just delivery. A full-stack approach to growing your F&B business profitably.

Paid Advertising

High-performance campaigns across platforms that actually drive orders, not just impressions.

  • Meta Ads (Facebook & Instagram)
  • Google Ads (Search, Display, YouTube)
  • TikTok Advertising
  • Performance Optimization & Scaling

Delivery Platform Optimization

Maximize visibility and conversions across all major delivery platforms.

Uber Eats DoorDash Grubhub Deliveroo Just Eat Zomato +More
  • Menu Structuring & Pricing
  • Algorithm Optimization
  • Commission Strategy

POS & System Optimization

Proper system setup and integration to track revenue and reduce friction.

Toast Clover Square Lightspeed NCR +More
  • Menu & Revenue Structuring
  • Platform Integration
  • Multi-Location Management

Social & Growth Systems

Build audiences, create demand, and establish your brand across channels.

  • Social Media Management
  • Content Strategy & Campaigns
  • Reservation Systems
  • Performance Analysis
Results

Portfolio & Case Studies

Real growth for real businesses across multiple disciplines.

Meta Ads Project
Meta Ads Project
Meta Ads Project
Meta Ads Project
Meta Ads Project
Meta Ads Project
Meta Ads Project
Google Ads Project
Google Ads Project
Google Ads Project
Google Ads Project
Google Ads Project
Google Ads Project
Google Ads Project
Delivery Apps Project
Delivery Apps Project
Delivery Apps Project
Delivery Apps Project
Delivery Apps Project
Delivery Apps Project
Delivery Apps Project
POS Systems Project
POS Systems Project
POS Systems Project
POS Systems Project
POS Systems Project
POS Systems Project
POS Systems Project
Branding Project
Branding Project
Branding Project
Branding Project
Branding Project
Branding Project
Branding Project
How It Works

My Growth Process

A proven, systematic approach to building sustainable revenue growth for your F&B business.

01

Deep Audit & Research

I begin with a comprehensive analysis of your current ecosystem. This includes reviewing your advertising accounts, delivery platform performance, POS system data, social media presence, and competitive landscape. I collect data across all touchpoints to understand your customer journey, identify bottlenecks, and uncover revenue opportunities that others miss.

  • Complete ecosystem analysis of all platforms and channels
  • Data collection and performance benchmarking
  • Competitor research and market positioning analysis
  • Customer behavior and revenue pattern identification
  • Gap analysis and opportunity mapping
02

Custom Strategy Development

Based on audit findings, I develop a tailored growth roadmap specifically for your business. This isn't a template - it's a custom strategy that considers your unique market position, customer base, operational capacity, and growth goals. I create detailed plans for campaign architecture, menu optimization, pricing structure, and platform integration.

  • Tailored growth roadmap with clear milestones and KPIs
  • Campaign architecture across Meta, Google, and other channels
  • Menu engineering and pricing optimization strategy
  • Platform integration and system setup planning
  • Budget allocation and expected ROI projections
03

Strategic Implementation

After strategy approval and alignment through detailed discussions, I systematically implement across all platforms according to the agreed timeline. This includes campaign launches, menu restructuring, system integrations, and continuous optimization. I work methodically through each phase, ensuring proper tracking, monitoring performance metrics, and making real-time adjustments based on data.

  • Strategy approval and timeline planning with client
  • Systematic rollout across advertising platforms
  • Delivery platform optimization and menu updates
  • POS system integration and data tracking setup
  • Real-time monitoring and rapid optimization cycles
04

Reporting & Continuous Growth

Transparency is key. You receive regular performance reports covering revenue, ROAS, delivery metrics, and system performance. I conduct weekly strategy reviews to discuss results, identify new opportunities, and plan next growth phases. This isn't set-it-and-forget-it - it's continuous optimization to scale what works and eliminate what doesn't, ensuring sustainable long-term growth.

  • Weekly performance reports with key metrics and insights
  • Regular strategy consultations and optimization reviews
  • Continuous testing and scaling of winning strategies
  • Profit-focused analysis and margin protection
  • Long-term growth planning and expansion roadmaps
Investment

Let's Build Your
Revenue Ecosystem

Custom proposals based on your business size and goals.

Hourly Consulting

$35 /hour

For one-off audits, strategy sessions, or short-term projects.

  • Ecosystem audit & analysis
  • Strategic recommendations
  • Platform optimization review
Recommended

Custom Retainer

Let's Talk

For restaurants and hospitality groups serious about sustainable growth.

  • Full ecosystem management
  • Ongoing optimization & scaling
  • Weekly reporting & strategy
  • Priority support

Retainers typically start at $2,000/month for single-location businesses and scale based on complexity and revenue size.

FAQ

Frequently Asked Questions

Everything you need to know about working with me.

What makes your approach different from other agencies?

Most agencies focus on a single channel - just ads, just social, or just delivery. I take a full-ecosystem approach. I understand how your Meta ads connect to delivery platforms, how menu structure impacts conversion, and how POS data informs targeting strategy. This holistic view leads to sustainable, profitable growth rather than short-term traffic spikes.

How long does it take to see results?

Initial results typically appear within 2-4 weeks for advertising campaigns and 30-60 days for delivery platform optimization. However, sustainable, scalable growth takes 90 days as we optimize your complete ecosystem. I focus on building systems that compound over time, not quick wins that fade.

What kind of businesses do you work with?

I specialize in hospitality and F&B businesses including restaurants (dine-in and delivery), multi-location chains, nightlife venues, hotels with F&B outlets, cloud kitchens, food halls, and culinary education. I've worked with businesses ranging from single-location independent restaurants to multi-concept groups with 15+ locations across 25+ countries.

Do I need to have a large advertising budget?

No. While having an ad budget helps with paid channels, much of my work involves delivery platform optimization, menu engineering, POS integration, and system improvements that don't require ad spend. I've helped businesses grow significantly through delivery optimization alone. That said, for paid advertising, I typically recommend at least $1,000-2,000/month to see meaningful results.

What platforms and tools do you work with?

Advertising: Meta (Facebook/Instagram), Google Ads, TikTok. Delivery: UberEats, DoorDash, Grubhub, Deliveroo, Just Eat, Zomato, Talabat, Foodpanda, GrabFood. POS Systems: Toast, Clover, Square, Lightspeed, NCR, Revel, Owner.com. Plus reservation systems (OpenTable, Resy), review management, and social platforms.

How do you handle multi-location businesses?

I specialize in multi-location complexity. I create location-specific strategies while maintaining brand consistency, implement centralized reporting systems, optimize delivery for each market, and scale what works across your network. I've managed campaigns for chains with 19+ locations across multiple countries, understanding regional differences in consumer behavior and platform dynamics.

Can you guarantee specific results?

While I can't guarantee specific numbers (no honest consultant can), I can guarantee my process, expertise, and dedication. I base strategies on proven frameworks that have worked for 100+ businesses. Most clients see 20-40% revenue growth within 90 days. I provide transparent reporting so you can see exactly where your investment is going and what results we're achieving.

What information do you need to get started?

Access to your advertising accounts, delivery platform dashboards, POS system (if applicable), and any analytics tools you use. I'll also need information about your business goals, current challenges, budget parameters, and operational capacity. During our initial consultation, I'll provide a detailed checklist of everything needed for a comprehensive audit.

How does billing and payment work?

For hourly consulting, you're billed for actual hours worked. For monthly retainers, payment is due at the start of each month. I accept payment via bank transfer, PayPal, Wise, or major payment platforms. For larger projects, I'm open to milestone-based payment structures. All terms are clearly outlined in our agreement before work begins.

Get In Touch

Ready to Grow?

Let's discuss your business and explore how I can help.

Working With

USA, UK, Canada, France, Thailand, Australia, UAE & 25+ Countries

Response Time

Within 24 hours

Full-stack growth partner for hospitality & F&B businesses globally. I specialize in building complete revenue ecosystems across paid advertising, delivery platform optimization, POS systems integration, and growth strategy. Working with restaurants, nightlife venues, and F&B brands across 25+ countries to drive sustainable, profitable growth.

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